Technology marketers walk a fine line. Often we rely on metaphors and snappy language to articulate differentiators and capture imaginations. Sometimes those phrases work really well. But at other times, particularly as the product evolves, we can out clever ourselves and cause confusion — or worse — jeopardize credibility. One of the terms we came up with over the last decade of MarkLogic’s existence is that we “load [data] as is.” Some quibble with that — and with good reason. But there