Several of the MarkLogic Media customers I work with are creating Learning Management Systems (LMSs) this year, yet they are not actually in the Education Publishing business. They haven’t built their companies on Algebra I. No, they’ve been publishing manufacturing standards, or cookbooks, or management training manuals –information that demonstrably curious people (their subscribers) really want to learn about. For example, I might be a mattress manufacturer who wants to learn how to