A recent Business Insider report tries to make a horsey race out of HTML5 vs Native Apps on mobile devices. And really, it is a silly argument. All of its “evidence,” which points to HTML5 as the “winner,” is based on the fact that HTML5 is more FREEly accessible and that there are no cumbersome monetization or distribution issues (read: Apple) to contend with.

 

Chart in BI report on HTML5 adoption

 
Free vs. you have to invest in developers to create an app and pay someone to distribute