E-commerce presents retailers with amazing opportunity for profits. So what’s holding them back? It’s all about the conversion – and the data integration. My colleagues whipped up this infographic (a whopping 7’4!!!) that explains the pains of winning digital consumers — and the perks of using Enterprise NoSQL to connect your customers with the products and information they need.

If you like it — share it! And if you want to know more about ‘Driving E-Commerce Revenue by Reinventing the

Say you’re working on a project that calls for something specific, like a “one-quarter-inch slotted magnetic screwdriver.” But when you go to the website of a hardware chain and type that phrase into the search field, zero results appear. You sigh and search again, typing simply “screwdriver.” This time, 652 matches fill your screen. You sigh again, frustrated by the “Goldilocks experience” so common to online searches—too little information or too much information, never resulting in

“For retailers who lack the capability of using information about their card-holding customers and turning this data into tailor-made, individual, shopper-specific propositions – loyalty systems are no more than an expensive gadget.” 1

In my last post, Reinventing Loyalty Programs to Win, we discussed the fact that most loyalty programs in retail fail because they lack vision or provide “blind rewards.” While these un-targeted coupon and reward dispensing efforts provide only

“U.S. internet users belong to more than 13 loyalty programs, on average, according to brand loyalty data analyzed by eMarketer. But only 50% of users are active members.” 1

In Retail, few issues differentiate the winners from the losers more clearly than successful loyalty and rewards programs. Perennial winners at Retail loyalty programs, such as Kroger and Nordstrom’s, build their entire business model around leveraging loyalty data to meet and exceed the needs of loyal (and

In my last post, we outlined the reasons why so many retailers fail to take advantage of the e-commerce opportunity and concluded that any solution for driving e-commerce sales growth must provide consumers with superior search capability, personalized promotions, value and convenience. Additionally, the solution must be able to provide all of this in real-time. After all, for a $3 billion online retailer, the stakes are high with just a mere 2% increase in online sales conversions, from 3%