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Removing Roadblocks to Omnichannel 360 in Retail
Posted by Donald Soares on 20 May 2015 01:24 PM |
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“Nordstrom kicks its omnichannel strategy to the curb” – George Anderson, RetailWire Few topics are as hyped up as omnichannel in Retail – or as difficult to execute successfully. Part of the problem depends on where you sit within the organization. Marketers view this as a consumer issue, in-store this is a merchandising and fulfillment issue, online this is a website design and e-commerce execution issue, and of course there is also a supply chain and fulfillment angle. Next is your Read Complete article | |