E-commerce is set for significant growth this year. According to the Adobe Digital Index 2015 Holiday Shopping Predictions,1 2015 U.S. Holiday Season sales i.e., sales during November and December, will grow to an all-time high of $83 billion – an 11% year-over-year increase.

Meanwhile U.S. online sales on November 30 – Cyber Monday – are forecasted to see a 12% year-over-year increase, climbing to a record $3 billion in one day. Certainly nothing when compared to 11/11, or Singles’ Day2

Delivering on the promise of personalization calls for a 360-degree view of your consumers, products and in-store data.

Personalization seems to have replaced omnichannel as retailing’s hottest buzzword! At the Conext Connected Commerce Show, held last month in Lille, France, it seemed like every Retail exhibitor felt that personalization needed to be part of its message. There were multiple exhibits of personalized fit via 3D body images, personalized product design and printing,

In my last post, we outlined the reasons why so many retailers fail to take advantage of the e-commerce opportunity and concluded that any solution for driving e-commerce sales growth must provide consumers with superior search capability, personalized promotions, value and convenience. Additionally, the solution must be able to provide all of this in real-time. After all, for a $3 billion online retailer, the stakes are high with just a mere 2% increase in online sales conversions, from 3%

“One customer can shop with us in so many different ways — in stores, on their phones, at home, we’ll win one customer at a time.”

– Doug McMillon, CEO of Wal-Mart, announcing a $1 billion investment in e-commerce

E-Commerce today is the fastest growing segment of the Retail industry. In Q1 2015, online sales accounted for 7% of total retail sales but grew by 14.5% per year over 2014. Meanwhile total retail sales grew by just 1.6 % a year.1 To put this in perspective, in the fiscal

“We make some of the best known brands in the world, and those brands are used by 2 billion people every day.”

– Unilever

Few industries reach out to and impact the lives of more consumers every day than the Consumer and Retail Industries. Yet the industry’s transformation from Mass Marketing to 1:1 Marketing is mostly all hype with dramatically negative bottom line results. Let’s begin by considering the current state of the Consumer and Retail industries:

• Despite billions of dollars