At the Hollywood IT Summit on May 14, Michael Martin – SVP Product, Technology and Operations, NBC Entertainment Digital – spoke about the unique opportunity his team had to reinvent the way fans interacted with one of the network’s most famous and widely loved shows, Saturday Night Live.

To accompany the 40th Anniversary of Saturday Night Live, the network’s digital team wanted to do “something special” with all the great content the show has generated over the years. During that