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Reinventing Retail Personalization for Profit
Posted by Donald Soares on 06 November 2015 02:34 PM

Delivering on the promise of personalization calls for a 360-degree view of your consumers, products and in-store data.

Personalization seems to have replaced omnichannel as retailing’s hottest buzzword! At the Conext Connected Commerce Show, held last month in Lille, France, it seemed like every Retail exhibitor felt that personalization needed to be part of its message. There were multiple exhibits of personalized fit via 3D body images, personalized product design and printing,


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Consumer 360: Reaching Each Consumer With a One-in-a-Billion Message
Posted by Donald Soares on 08 June 2015 03:10 PM

“We make some of the best known brands in the world, and those brands are used by 2 billion people every day.”

– Unilever

Few industries reach out to and impact the lives of more consumers every day than the Consumer and Retail Industries. Yet the industry’s transformation from Mass Marketing to 1:1 Marketing is mostly all hype with dramatically negative bottom line results. Let’s begin by considering the current state of the Consumer and Retail industries:

  • Despite billions of dollars

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