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Retailers: Are You Meeting the Needs of Digital Consumers?
Posted by Donald Soares on 22 June 2015 06:01 PM

“One customer can shop with us in so many different ways — in stores, on their phones, at home, we’ll win one customer at a time.”

– Doug McMillon, CEO of Wal-Mart, announcing a $1 billion investment in e-commerce

 

E-Commerce today is the fastest growing segment of the Retail industry. In Q1 2015, online sales accounted for 7% of total retail sales but grew by 14.5% per year over 2014. Sales Conversion FinalMeanwhile total retail sales grew by just 1.6 % a year.1 To put this in perspective, in the fiscal


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