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Eliminating Shopper Fatigue: Making Online Commerce Faster, More Accurate
Posted by Michaline Todd on 08 October 2015 03:46 PM

Say you’re working on a project that calls for something specific, like a “one-quarter-inch slotted magnetic screwdriver.” But when you go to the website of a hardware chain and type that phrase into the search field, zero results appear. You sigh and search again, typing simply “screwdriver.” This time, 652 matches fill your screen. You sigh again, frustrated by the “Goldilocks experience” so common to online searches—too little information or too much information, never resulting in


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