このブログは、業務用および分析用の「カスタマー360」の構築・デプロイに関する2回シリーズの第1回です。顧客データすべてを統合しガバナンスを利かせるにあたって、データハブが最適なプラットフォームである理由について説明していきます。

Salesforceなどのセールス/マーケティングオートメーションソフトを社内で使用しているのであれば、CRM（Customer

This post is the first of a two-part series on building and deploying a Customer 360 for operational and analytical use cases, and why a data hub is the optimal platform for integrating and governing all of your customer data.

If you’re a company that uses Salesforce or other sales and marketing automation software, then you’ve undoubtedly heard of the term CRM, or Customer Relationship Management. CRM systems can be powerful applications for operationalizing customer information, but are

Relational databases have resulted in accidental complexity that keeps most organizations spinning in circles. Organizations simply cannot keep up with the many shapes, sizes, and types data that are quickly growing in volume and changing.

In the previous post, I discussed why today’s dynamic, constantly changing data is a problem for relational databases. In this post, I am going to discuss a somewhat related, but unique problem that is also not easy for relational databases to handle.