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Making the Case for Semantic Metadata
Posted by Matt Turner on 20 August 2014 01:51 PM

I did a webinar a couple of weeks ago on Metadata is the New Gold!  It was a great conversation with Brian Cross from Condé Nast, whose team is pushing the boundaries of tagging using crowd sourcing; Mike Green from Avalon, whose comprehensive work in the entertainment space on metadata has left no stone unturned in detailing how critical metadata is; and, hosted by the entertainment industry’s ringmaster, MESA Alliance’s Guy Finley himself.

The conversation covered a lot of ground –


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Team USA Fans Cut Cable Cord for World Cup
Posted by Matt Turner on 30 June 2014 02:08 PM

Last week I was one of a reported 1.7 million Americans who watched team USA survive the group of death and advance to the elimination round without using a TV, cable box or antenna.

I live streamed the game and participated in one of the biggest shifts in the media landscape: mass media being rapidly overtaken by mass customization. Since the watershed BBC Olympics (powered by MarkLogic ), live streaming has become the norm in sports:

  • Last week’s USA match outpaced the Super Bowl’s

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Open Letter to NYT: It’s Not About ‘Going Digital’
Posted by Matt Turner on 29 June 2014 06:13 PM

Earlier this month Public Editor piece Margaret Sullivan, The New York Times omsbudsman weighed in on the issue of the Times ‘going digital.’ She covered the leaked internal document lamenting the lack of ‘getting it’ at the NYT, the continuing changing economics of the news business and a pervasive feeling that all you have to do is ‘go digital’.

The alarm bells started going off with the first paragraph and before I had barely put my iPad down I had fired off my second letter to the editor in


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Go Big By Going Small
Posted by Frank Rubino on 30 December 2013 11:34 AM

Bringing in a new technology requires a workplace evolution — that if done carefully, avoids the revolution! My work in Consulting at MarkLogic brings me into daily contact with our customers, so I’m often asked for the “real” scoop on how each uses our product – -and lessons that can be learned. Over the next several months I will focus on individual companies and analyze each’s journey under the category: The Real Scoop.

SDO
A Standards Development Organization (SDO), publishes a


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HTML5 or Apps? Or, does it matter?
Posted by Diane Burley on 25 January 2013 10:03 AM

A recent Business Insider report tries to make a horsey race out of HTML5 vs Native Apps on mobile devices. And really, it is a silly argument. All of its “evidence,” which points to HTML5 as the “winner,” is based on the fact that HTML5 is more FREEly accessible and that there are no cumbersome monetization or distribution issues (read: Apple) to contend with.

 
Chart in BI report on HTML5 adoption
Chart in BI report on HTML5 adoption

 
Free vs. you have to invest in developers to create an app and pay someone to distribute


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