At the Hollywood IT Summit on May 14, Michael Martin – SVP Product, Technology and Operations, NBC Entertainment Digital – spoke about the unique opportunity his team had to reinvent the way fans interacted with one of the network’s most famous and widely loved shows, Saturday Night Live.

To accompany the 40th Anniversary of Saturday Night Live, the network’s digital team wanted to do “something special” with all the great content the show has generated over the years. During that

A couple of weeks ago NBC broke new ground with its free, live stream of the Super Bowl. According to Chris Tribbey of MESAlliance, NBC made it the “biggest event online” with 2.5 million viewers going ‘over the top’ to watch the game online. Live-streaming is part of a bigger trend of people like you and me becoming cable cutters — looking to have the freedom to access content online — and entertainment companies going ‘over the top’ to deliver content directly to us.

This week NBC

A couple of weeks ago NBC broke new ground with its free, live stream of the Super Bowl. According to Chris Tribbey of MESAlliance, NBC made it the “biggest event online” with 2.5 million viewers going ‘over the top’ to watch the game online. Live-streaming is part of a bigger trend of people like you and me becoming cable cutters — looking to have the freedom to access content online — and entertainment companies going ‘over the top’ to deliver content directly to us.

This week NBC