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Customer Data + Content Increases User Engagement & Profitability
Posted by Matt Turner on 03 November 2016 12:56 PM

I’ve just returned from another great week at the Frankfurt Book Fair, the world’s largest in-person gathering for the publishing industry. Over five days, more than 250,000 people attended the fair, but the real stars are the more than 7,000 exhibitors who represent independent media organizations from every part of the world – they truly are one of the media world’s greatest strengths.

Mainstream book publishers that create global conversations, information providers that help


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Outsell & MarkLogic Celebrate 10 Years of Media Innovation
Posted by Matt Turner on 15 September 2016 01:11 PM

For more than a decade, MarkLogic has been a partner to the information and media industry, helping hundreds of customers adapt and thrive in the delivery of content to hundreds of millions of users despite fundamental changes to the industry.

In that span, the Outsell Signature Event has served as a touchstone for our team – and our customers. As the 10th anniversary of its Signature Event nears (being held Oct 5-7), celebrating a decade of media innovation, I thought it would be a good


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Dealing With Digital ADD
Posted by James Wonder on 03 May 2016 03:40 PM

A couple months ago, I went to the Association of American Publishers (AAP) PSP event in Washington DC and it took a while for me to process everything I heard. I found it hard to believe that publishers have not moved further in the four years I have been outside of the business. After visiting PSP it became evident that publishers are still moving very slowly in the use of new technology and I fear it will be to their peril!

It seems as if the core focus of scholarly publishers has


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Data Moves to Fore at NAB ’16, OTT Video Content Explodes
Posted by Nancy Silver on 15 April 2016 01:10 PM

I am about to head out to Las Vegas for the NAB Conference and data is starting to take a seat at the very crowded NAB table as opposed to past years, which focused primarily on production equipment and related technologies. This is especially evident as the NAB conference sessions and exhibits this year focus on data and over-the-top content delivery.

Data is becoming center stage at NAB due in most part to the consumer’s growing appetite for searchable content. Like most television and movie


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Between Content and An Ad Is You
Posted by Matt Turner on 12 April 2016 02:06 PM

The most important person on the Internet is you — with everybody wanting to know what you read, where you shop, who you talk to and where you go.

It is no secret that marketers, advertisers, retailers, pollsters and disruptive tech companies use this information to get their advertisements, content and agendas in front of you whenever and however they can.

The result? It can seem that between you and the content you want there is always an advertisement. And seldom is it the right ad. Sneakers


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