In part one of this series, we explained why you need a Customer 360 to create a unified and actionable view of your customer data for CRM and other use cases. In this post, you’ll find out why a data hub is the right platform for developing your Customer 360, and how leading enterprises have deployed a MarkLogic Data Hub to build 360° views for improved customer data management, analytics, and applications development.

A data hub is a

This post is the first of a two-part series on building and deploying a Customer 360 for operational and analytical use cases, and why a data hub is the optimal platform for integrating and governing all of your customer data.

If you’re a company that uses Salesforce or other sales and marketing automation software, then you’ve undoubtedly heard of the term CRM, or Customer Relationship Management. CRM systems can be powerful applications for operationalizing customer information, but are

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