An Innovative, Build-It-Yourself Approach to Virtual Events
Posted by Matt Allen on 11 August 2020 06:00 PM |
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We just launched MLTV, our new digital streaming platform for our content, and we built it ourselves on our own MarkLogic Data Hub Service technology. Building MLTV wasn’t the initial plan. It was born out of necessity. Like most companies, we thought we were going to have a traditional in-person event in 2020. As March rolled around and the COVID-19 pandemic became serious, we quickly joined the waves of companies that cancelled their annual in-person events and began developing alternative plans for virtual delivery. There was no precedent for how to do events during a global pandemic and most companies did a “lift and shift” approach, using software to replicate their in-person events in a virtual environment. We explored that option but ran into a number of problems. Virtual event software didn’t cut it for three main reasons:
For these reasons, we decided to get innovative. And, just like Sandy Carter from AWS emphasized in her keynote, we worked backwards from the customer to create an event that was best for them. Rather than replicating the entire 2-day in-person event, we decided to break it up into two components:
The two-pronged approach worked really well, but it’s MLTV that is the key. By delivering a Netflix-like video streaming platform, MLTV engages our audience in a completely new way. No longer are we time-bound by an event that only goes 2-days. We can deliver great content on MLTV all year around in a slick looking search app so our customers can discover and watch the content they are most interested in whenever they want. As the Pandemic wears on, delivering great content is even more critical to educate and engage customers. Sound difficult to build it yourself? It took less than four months—extremely fast. For us, it was about “drinking our own champagne” – using our own MarkLogic Data Hub Service technology and the benefits and drawbacks that come with that decision. The benefit of using our own technology was keeping costs low and having full control. And, our technology is designed to run search and discovery applications. MarkLogic is already used to power the BBC’s iPlayer streaming service and other mega content delivery platforms so it made perfect sense. It’s a fantastic demo of our own technology that we can use to show people interested in MarkLogic. It also has the huge benefit over just posting to videos to YouTube by making everything customized with our own branding and fully trackable. Building MLTV was also very collaborative. Never has our marketing team worked so closely with our engineering team. In the process, our marketing team learned a lot about managing metadata and our engineering team learned a lot about design and user acquisition. Our “version 1.0” was a success, and the best part is that it doesn’t stop here. Because we are managing MLTV, we can continually improve and customize it over time. It’s new territory for everyone and user discovery is going to help us prioritize new features to add. I encourage everyone to check out MLTV at http://mltv.marklogic.com and if you’re interested in building your own streaming service on MarkLogic, please get in touch. We’d love to share more! The post An Innovative, Build-It-Yourself Approach to Virtual Events appeared first on MarkLogic. | |